It’s more than just a fashion statement. Professional athletes wearing the color pink are standing up for something bigger than themselves, their teammates, and their respective sport. Breast Cancer Awareness Month is in October and many athletes are showing their support by wearing the movement’s signature color. You don’t have to look far to find it. Halftime shows, jerseys, cleats, socks, wristbands, and game balls are just some of the “pink-themed” things that are on full display in different leagues for the month of October.
Many athletes playing various sports on different levels are standing up for the movement. I found that the most noticeable supporters could be found in the professional Football and Soccer leagues. The color pink on football and soccer fields have never been so prominent.
Brian Bower highlights the various ways the NFL is honoring Breast Cancer Awareness Month in his article. Now more than ever are leagues tangibly showing their support. Profits aside, it’s spreading awareness, sparking interest, and getting people to take action.
A few MLS players designed their own soccer shoes that sported the pink Adidas logo and shoelaces. The Atlanta Beat of the Women’s Professional Soccer Association is shown on this blog post wearing the all-pink ensemble.
The reasoning behind the theme of wearing pink is to get people talking about and acting upon breast cancer research. According to Cancer.gov the total number of deaths from breast cancer for men and women in the United States are estimated to reach nearly 40,000 in 2012. While many of us are unlikely to find the cure to cancer ourselves, we can support those who are doing their best to do so. The mission is to get people to be proactive about attacking breast cancer. Don’t leave it up to the athletes: spread the inspiration, spread the awareness.